What Is SEO Consulting?

SEO consulting is the process of creating a bespoke marketing strategy that aims to get your website to rank higher in Google SERPs. This can be done through technical SEO, content, and link building.

A good SEO consultant should be able to demonstrate their expertise through past client results and case studies. They should also be able to explain the long-term benefits of SEO to your business.

Keyword research

Keyword research is a crucial part of SEO consulting. It’s the first step in determining your SEO goals, content strategy, and optimisation. It also lays the foundation for your organic search marketing. Using the right keywords will help you drive targeted traffic to your business and convert them into customers.

SEO consultants use keyword research to determine what words and phrases people enter search engines when looking for products or services. These keywords are then strategically incorporated into your website’s content to boost your page rank on SERPs. This is a vital part of online marketing, as it helps to attract customers and improve your business’s bottom line.

The best way to find a qualified SEO consultant is to ask friends, family members, or colleagues for recommendations. They should be able to provide you with several names of experts with proven track records who can deliver results. In addition, you can use online directories such as Clutch and UpCity to find the right professional for your company.

Performing keyword research is a crucial aspect of any marketing strategy. It helps you understand what potential customers are looking for, allowing you to tailor your content to their needs. However, it’s essential to remember that users do not search with a single keyword. They usually enter a phrase or question that indicates their intent, such as “how to install a dishwasher.”

Knowing what people are searching for will help you optimise your content and get it in front of the right audience. For example, if someone searches for a specific dishwasher model, your website should have a page dedicated to that product. If not, the user will be redirected to another site with that information.

On-page optimisation

The on-page optimisation part of SEO consulting involves tweaking a web page’s content and HTML code to make it more search engine friendly. This includes optimising keywords, ensuring that the content matches the subject of a query, and creating meta-tags. It also ensures that internal links lead to relevant pages and that duplicate content is avoided.

On-page optimisation is essential in any website’s SEO strategy but can be tricky. It is necessary to keep up with the latest best practices and regularly test new strategies. This will ensure that your website performs as well as possible and you get the most out of your SEO efforts.

High-quality content on your site is essential to good on-page SEO. This is because your site’s content shows search engines what your website is about, and it helps them determine how relevant it will be to specific queries.

You must include short and long-tail keywords in your content and use them naturally throughout your website. This will help your website be more visible in search results and increase the likelihood of visitors finding what they are looking for on your site.

Another part of on-page optimisation is ensuring your site has an appropriate architecture and navigation structure. This can be done using a sitemap, providing a logical navigation structure and avoiding excessive sub-pages. Duplicate content can also be a problem, and this can be corrected by using canonical tags or by marking up unnecessary pages with the robot’s metatag “noindex”. It’s also essential to ensure your website is responsive and easy to navigate on all devices, including mobile.

Link building

A solid link-building strategy is an essential part of SEO consulting. This includes creating and managing a backlink portfolio, identifying and correcting broken links, and promoting your website to attract high-quality traffic. It also involves using social media to build your brand and connect with your audience.

The number and quality of links to a website are the most critical factors in search engine rankings. A site with many links from authoritative sites will rank higher than one with fewer links. However, it is essential to remember that links do not guarantee ranking success. Search engines update their algorithms frequently, and knowing how they weigh different factors when deciding a website’s rank is impossible.

To make sure you get the best results from your SEO efforts, you should hire an experienced and knowledgeable consultant. A good SEO consultant will be able to explain the results of your campaign and advise you on any changes you need to make. They will also be able to identify any mistakes and help you avoid them.